Monday, October 2, 2017 The fundamentals of Google Search Google’s mission is to organise the world’s information and make it universally accessible and useful. Google's search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. How Google Search works For a typical query, there are thousands, even millions, of webpages with potentially relevant information. So, how does Google figure out what to show in your search results? Well, the journey starts before you even type your search. Crawling and indexing Google is using web crawlers to organise information from webpages and other publicly available content in the Search index. Focus on the user Google's goal is always to provide you the most useful and relevant information. Any changes Google makes to Search are always to improve the usefulness of results you see. That's why Google never accepts payment from anyone to be included in search results. How does Google makes improvements to its search algorithm? This short video gives you a sense of the work that goes into the changes and improvements Google makes to Google Search almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Google sells advertising, not search results When you use Google Search, ads may appear with your search results. Google is transparent about the difference between paid and organic results, which is why ads are clearly labeled, so they are easy to distinguish from the rest of the page. Catalyst Directions - Your SEO Partner Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results, often referred to as ‘organic’ search results. SEO sounds complicated, and it is kind of tricky, but the reason we do it is simple - to make it easier for search engines to crawl, index and understand your website content. SEO is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site's user experience and performance in organic search results. The key to success with SEO is to get clear on the terms your customers actually type in when they are looking for what your products or services. We base our optimisation decisions first and foremost on what is best for the visitors of your website. They are the main consumers of your content and are using search engines to find your business. SEO is about putting your site's best foot forward when it comes to visibility in search engines.